nAn address is how you get to an endpoint
nTypically, hierarchical (for scaling):
n950 Charter Street, Redwood City CA, 94063
n204.152.187.11, +1-650-381-6003
nA ÒnameÓ is how an endpoint is referenced
nTypically, no structurally significant hierarchy
nÒDavidÓ, ÒTokyoÓ, Òitu.intÓ